1. Build the capacity to reduce coastal drowning
The overlapping between drowning prevention on the one hand, and tourism on the other hand, has hardly been explored. This part connects to the Global Code of Ethics for Tourism, which recommends that all touristic stakeholders should meet and develop prevention measures including safe coastal tourism, in South Africa as well as worldwide. In that respect dissemination of information on the risks of the ocean is a very important aim.
2. Establish a Center of Expertise
The phenomenon of holiday drowning is an underestimated and under-researched topic. In this context the organisation intends to establish a Center of Expertise by collecting and studying scientific research, exploring local initiatives worldwide and meeting experts in both the touristic and lifesaving domain. Such will allow more evidence-based practice at all levels. It also underpins and facilitates the foreseen lobby work, e.g. related to legislative bodies.
3. Reduce coastal drowning through the dissemination of uniformed information
Efficiency is reached when a correct message is frequently repeated on the journey from home to the holiday destination, including the beach. In this context the organisation will undertake all necessary steps to disseminate uniform information by all stakeholders, be it the tourism industry, the government and the private sector. The organisation will fight misleading and/or untruthful slogans to attract unaware tourists.
4. Reduce coastal drowning through partnership and collaboration
Safe Coastal Tourism will collaborate and work hand in glove with all organisations that can be relevant to reduce coastal drowning.
The overlapping between drowning prevention on the one hand, and tourism on the other hand, has hardly been explored. This part connects to the Global Code of Ethics for Tourism, which recommends that all touristic stakeholders should meet and develop prevention measures including safe coastal tourism, in South Africa as well as worldwide. In that respect dissemination of information on the risks of the ocean is a very important aim.
2. Establish a Center of Expertise
The phenomenon of holiday drowning is an underestimated and under-researched topic. In this context the organisation intends to establish a Center of Expertise by collecting and studying scientific research, exploring local initiatives worldwide and meeting experts in both the touristic and lifesaving domain. Such will allow more evidence-based practice at all levels. It also underpins and facilitates the foreseen lobby work, e.g. related to legislative bodies.
3. Reduce coastal drowning through the dissemination of uniformed information
Efficiency is reached when a correct message is frequently repeated on the journey from home to the holiday destination, including the beach. In this context the organisation will undertake all necessary steps to disseminate uniform information by all stakeholders, be it the tourism industry, the government and the private sector. The organisation will fight misleading and/or untruthful slogans to attract unaware tourists.
4. Reduce coastal drowning through partnership and collaboration
Safe Coastal Tourism will collaborate and work hand in glove with all organisations that can be relevant to reduce coastal drowning.